Carrie Richardson

Carrie Richardson

Partner - Fox & Crow Group
Related Episodes
WIN x West McDonald: Closing the AI Readiness Gap in the MSP Channel
WINSeptember 28, 202600:21:3414.84 MB

WIN x West McDonald: Closing the AI Readiness Gap in the MSP Channel

Send us Fan Mail Fewer than 250 companies out of 110,000 technology service providers in the Fox & Crow Instinct database show up talking about AI workflows, AI policies, or monetizing AI. On this episode of WIN, host Carrie Richardson sits down with West McDonald — founder of GoWest.ai and BizVanta...

Matt Tomlinson: MSPs will WIN with AI
WINSeptember 17, 202600:23:4216.3 MB

Matt Tomlinson: MSPs will WIN with AI

Send us Fan Mail Read the accompanying article on the Fox & Crow group blog here. Matt Tomlinson has spent years on both sides of the MSP world, first inside it, now helping MSPs deploy AI at Fixify, and he's watched this exact hesitation play out before with cloud, MDR, EDR, SIEM, and SOC. In this ...

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.
WINSeptember 11, 202600:34:2923.71 MB

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.

Send us Fan Mail Doug Miller of Brightworks spent 15 years trying to fix his MSP's sales problem. Cold email blasts, LinkedIn programs, hired reps who couldn't prospect - everything, really. Then he found a process that actually worked. In this episode, host Carrie Richardson talks with Doug about w...

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies
WINSeptember 04, 202600:20:2614.06 MB

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies

Send us Fan Mail How David Reid Sold His MSP for 8X (and Got a Decade of His Life Back) David Reid sold his business before he turned 50. That wasn't luck. It was the plan. He built Epic Information Solutions in Winnipeg back in 1995, rode the shift from break-fix to recurring revenue, and decided a...

Matt Koenig shares winning MSP event strategies for new IT channel vendors
WINAugust 31, 202600:27:1518.74 MB

Matt Koenig shares winning MSP event strategies for new IT channel vendors

Send us Fan Mail Matt Koenig Shares Winning MSP Event Strategies for New IT Channel Vendors Trade shows eat a huge chunk of a new vendor's marketing budget, and most of them get it wrong in the same handful of ways. This episode kicks off WIN's Fall 2026 relaunch with Matt Koenig, the channel sales ...

Why SASE is a WINNING part of the Modern MSP Security Stack
WINJune 08, 202500:19:4113.55 MB

Why SASE is a WINNING part of the Modern MSP Security Stack

Send us Fan Mail Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now? They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses. Learn more at: Fox & Crow Group - the MSP Sales Process platfor...

How Do I WIN the Attention of Larger MSPs? Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes
WINMay 30, 202500:16:0311.05 MB

How Do I WIN the Attention of Larger MSPs? Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes

Send us Fan Mail In this episode of the WIN Podcast, host Carrie Richardson sits down with Jennifer Roy to unpack how vendors can successfully connect with enterprise-grade managed service providers. Roy shares insights from her leadership at Nucleus Networks, a multi-location MSP within the Lyra Te...

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!
WINMay 28, 202500:22:5315.74 MB

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!

Send us Fan Mail If you're heading to Pax8 Beyond—or any major MSP channel event—this episode is your tactical prep guide. Channel legend Len DiCostanzo joins host Carrie Richardson to share strategic insights from his 40+ years in the IT channel, including leadership roles at Autotask, Kaseya, and ...

Rex Frank - Winning MSPs Follow A Process
WINMay 20, 202500:10:527.49 MB

Rex Frank - Winning MSPs Follow A Process

Send us Fan Mail Rex Frank on the Process-Powered MSP: Why Heroics Aren’t a Strategy In this episode, Carrie Richardson sits down with Rex Frank, VP of PAX8 Academy, to unpack the real reasons most MSPs stall out. From the dangers of hero culture to the strategic misuse of vCIOs, Rex shares decades ...

Nick Wolf Shares MSP Event Engagement Strategies
WINMay 14, 202500:15:1910.55 MB

Nick Wolf Shares MSP Event Engagement Strategies

Send us Fan Mail Join channel veteran Nick Wolf as he shares MSP event engagement strategies with Carrie Richardson from Fox & Crow Group. Learn how Nick's career progressed from sales intern at Datto (Nick was employee 17 at Datto...) through to his current role with Cork. Nick shares his pre-event...

Related Videos
WIN x West McDonald: Closing the AI Readiness Gap in the MSP Channel
Fox & Crow GroupSeptember 28, 202600:21:35

WIN x West McDonald: Closing the AI Readiness Gap in the MSP Channel

Send us Fan Mail ( https://www.buzzsprout.com/1986903/fan_mail/new) Fewer than 250 companies out of 110,000 technology service providers in the Fox & Crow Instinct database ( https://facinstinct.com) show up talking about AI workflows, AI policies, or monetizing AI. On this episode of WIN, host Carr...

Matt Tomlinson:  MSPs will WIN with AI
Fox & Crow GroupSeptember 17, 202600:23:43

Matt Tomlinson: MSPs will WIN with AI

Send us Fan Mail ( https://www.buzzsprout.com/1986903/fan_mail/new) Read the accompanying article on the Fox & Crow group blog here. ( https://foxcrowgroup.com/insights/matt-tomlinson-msps-using-ai/) Matt Tomlinson ( https://www.linkedin.com/in/matttomlinsonsales/) has spent years on both sides of t...

Matt Tomlinson:  MSPs will WIN with AI
Fox & Crow GroupSeptember 17, 202600:21:44

Matt Tomlinson: MSPs will WIN with AI

Most MSPs are already running AI in production, they just won't say so publicly. Matt Tomlinson, senior director of MSP partnerships at Fixify, joins Carrie on WIN to explain why, and what it's costing managed service providers who stay quiet. Read the article on the Fox & Crow blog: https://foxcrow...

Cold Calling Works (When You Do It Right) #shorts
Fox & Crow GroupSeptember 15, 202600:00:24

Cold Calling Works (When You Do It Right) #shorts

Think cold calling is dead? Think again. With the right strategy and persistent effort, it's a powerful tool to drive sales. Discover how. #ColdCalling #SalesStrategy #BusinessGrowth #MSPsales #MSPsalesProcess

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.
Fox & Crow GroupSeptember 11, 202600:34:30

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.

Send us Fan Mail ( https://www.buzzsprout.com/1986903/fan_mail/new) Doug Miller of Brightworks spent 15 years trying to fix his MSP's sales problem. Cold email blasts, LinkedIn programs, hired reps who couldn't prospect - everything, really. Then he found a process that actually worked. In this epis...

From Owner-Led Sales to a Real Sales Team: An MSP Success Story
Fox & Crow GroupSeptember 10, 202600:33:04

From Owner-Led Sales to a Real Sales Team: An MSP Success Story

Doug Miller of Brightworks spent 15 years and hundreds of thousands of dollars trying to crack MSP sales — cold email blasts, LinkedIn "networking" programs, hired reps who couldn't prospect — before building a real, repeatable sales process with Fox & Crow's MSP Sales Coaching. In this episode of W...

Carrie Richardson Keynote Scalecon25 New Orleans MSP Sales Hungry for Apples
Fox & Crow GroupSeptember 09, 202600:21:31

Carrie Richardson Keynote Scalecon25 New Orleans MSP Sales Hungry for Apples

Carrie Richardson explains the complexities of MSP sales and why doing the exact same things in the exact same markets might not lead to the desired outcomes. Learn more about MSP sales on the Fox & Crow Group blog: https://foxcrowgroup.com/insights/

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies
Fox & Crow GroupSeptember 04, 202600:20:27

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies

Send us Fan Mail ( https://www.buzzsprout.com/1986903/fan_mail/new) How David Reid Sold His MSP for 8X (and Got a Decade of His Life Back) David Reid ( https://www.linkedin.com/in/davidwilsonreid/) sold his business before he turned 50. That wasn't luck. It was the plan. He built Epic Information So...

MSP Exit Planning: Selling Your MSP for 8X w/ David Reid
Fox & Crow GroupSeptember 04, 202600:19:01

MSP Exit Planning: Selling Your MSP for 8X w/ David Reid

David Reid sold his MSP for just over 8X, two years ahead of his own schedule. In this episode of WIN, he breaks down the nine-step framework he used to plan that exit years in advance: figuring out his why, calculating the valuation gap, choosing a strategic buyer over a legacy exit, and fixing the...

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