This week, Datto filed for their IPO. They intend to go public, raise a bunch of money, and have made a bunch of statements about the market, about their position in it, and the like. Every company always says going public will be great for their customers, and a provider can’t blame them for this move. It’s not that they have ever hidden this intended outcome. This isn’t the part that bothers me.
You know what really bothers me?
The stock ticker choice.
It’s a brilliant hijacking of their partners value. And that’s why it’s not a small deal.
Find out what that value is and why you should care in this video.
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