In this special episode of MSP 1337, CJ is joined by Brooke Lee (Rev.io) and Stacey Whitley (GTIA) to unpack how ITSPs can translate industry engagement into measurable outcomes. Attending events is easy, but most organizations struggle to turn what they learn into real operational outcomes.
Brooke and Stacey share how their collaborative event recap initiative is helping bridge that gap by distilling key takeaways from major channel events into practical, accessible insights. More importantly, they highlight how GTIA serves as the connective tissue that sustains momentum beyond the event, enabling peer accountability, ongoing education, and real community engagement.
The discussion reinforces the business value of GTIA membership beyond networking. From structured onboarding and mentorship to role-based education and vendor-neutral collaboration, GTIA provides a scalable approach to developing teams, reducing isolation, and accelerating organizational maturity. Brooke’s perspective on embedding GTIA into Rev.io’s onboarding model illustrates how intentional engagement can drive adoption and long-term ROI.
Cybersecurity is a central theme, with a focus on GTIA’s Cybersecurity Resource Hub, ISAO, and the GTIA Cybersecurity Trustmark Best Practices. Stacey emphasizes the importance of community-driven intelligence and real-time peer support, particularly during incidents, capabilities that many ITSPs struggle to access independently.
The episode closes with a candid look at how authentic, experience-driven content, rather than polished production, builds trust, strengthens relationships, and lowers barriers to participation across the channel.
Bottom line: GTIA is more than membership, it is more than a community, and as an association, it is greater than the sum of its parts. GTIA is a force multiplier for learning, accountability, and cybersecurity maturity when actively leveraged.
[00:00:06] Welcome to MSP 1337. I'm your host Chris Johnson, a show dedicated to cybersecurity challenges solutions, a journey together, not alone. I think I swallowed a fly. Welcome everybody to another episode of MSP 1337. This is a special edition because I am joined this week by not one guest, but two,
[00:00:36] Brooke Lee of Rev.io and Stacey Whitley of GTIA. Welcome to the show ladies. Thank you for having me. Thanks. It's not GTIA? Wow. I'll let you decide the hot water that you get in for that sort of blasphemous statement of GTIA. Oh my God. Wow. Someone just said it to me this morning, that's why.
[00:01:06] And I giggled. Well, it's interesting if you Google the four letters, you do get some interesting results. Like it's apparently tied to an 8-bit graphic technology from NVIDIA from like 40 years ago. So I mean, there's all kinds of, it's also Georgia Tech Institute of something for students. So there's a few other GTIAs out there.
[00:01:32] Of course you got Grand Theft International Auto, in case you want to do a themed event, say 2027 Paris. I don't know. Like just throwing some ideas out there. I don't have that idea. Chris Cole. The two blondes are in. Yes, we will go to Paris. Yes. So where to start? We were talking before we hit record about just kind of all the things that are happening in the channel.
[00:01:56] And I wanted to start with having you guys share a little bit about the two blondes at an event or the not defined name yet, but like what you guys are doing. And so that will give an opportunity for people to tune in and find out things that maybe they have FOMO on because they weren't at that event. So we had an idea, I think it was, maybe we were at the Kaseya Connect event. And I went up to Stacy and Stacy's like the person I can always go to if I have like this random idea. And I'm like, hey, do you want to do this? And she's always like, yeah, sure.
[00:02:26] We'll like make it happen. So one of the things that I have noticed is we go to a lot of events and I tell people between Stacy and myself, there's probably no event that we do not cover at this point in 2026. But we go to a lot of events. Everybody can't go to all the events because we are partners with a lot of other vendors and a lot of other ITSPs as well. So everybody can't go to everything.
[00:02:47] So I told her, I was like, what about if we start doing this where we go to the events and we give like a quick like two to three minute recap on sort of what happened at this event from a high level like sessions? What were the topics people were talking about? What was the session maybe that we didn't think was going to be popular, but like the room was packed or whatever. And so then that sort of that started the ball rolling. And then we did another one. Where were we? Was it California, Stacy? Yeah, the Women of the Channel event.
[00:03:15] We were a Women of the Channel event and we decided to do the same thing because I was just like, we should just keep this going. Every event that she and I are at together, we're just going to make this happen. So then that one, we had an idea of, okay, we're telling people what they're doing, you know, at these events, what the hot topics are, all that type of stuff. But I was like, but what I also notice is that people go to the events, they get education or they go online after and they watch the recordings. But they're like, what do you do with it?
[00:03:39] And if you're an ITSP and you're sort of in a community or a region or whatever, where there's not a local peer group, there's nobody for you to meet up with. You're not part of like the peer groups that cost all this money. I was like, how do you like use that stuff? Where is it that you're going to plug it in? How are you going to use it? Where are you going to get accountability? And so then that led us to, so this like, now we've got this marriage thing going on. So we are reporting for lack of a better word on sort of what's happening at these events.
[00:04:05] And then we're explaining to people how you can use GTIA to use that information to get plugged into a bigger community, to be able to have basically a sort of a quasi peer group to hang out with, because we have all these different groups and factions and stuff here at GTI. And then how do you use those things from the events to be able to push your ITSP forward, to come up with best practices, to change how you're doing things, to bounce ideas off of other people? And that's where we really felt like that that's where we kind of found our groove.
[00:04:34] And again, I think that just plays well for the community. Stacy, what do you think? I agree because as you're going around, I mean, the hot topics are still the same. Cyber security, AI, you can't go to any session without those two topics being brought up. But I think a lot of MSPs and people in the audience, they're sitting there avidly taking notes or taking pictures of the screenshots. But then when they get back to their business, the day to day, where does that go? It's gone.
[00:05:00] And so when Brooke was like the aha moment, you go to GTIA's event, Channel Con, because that's where we have sessions like the Trustmark. We're going to help you build that actual framework if you don't have it in place. That's where you're going to meet with your peers. You're going to learn the best practices and get those. Here is the actual step. I mean, it is kind of that gym membership type thing, right? I can sign up for a gym membership. But if I'm not going and working out, I'm not going to have a six pack, which, by the way, I don't have one.
[00:05:30] So I need to start going more. I have a 12 pack. Oh, well, let's talk about that. But to the point is you get these ideas, you sign up, you have all these great ambitions. It's hard to actually put it into play. And I think that's where our community comes in to help you leverage that and actually get moving, get mobilizing. Because Brooke said we go to all these events. Even I have so many ideas and thoughts.
[00:05:59] And have I put them into play? Not all of them. So we got to lean on each other. The thing about GTR, I think that is a little bit different than some of the other groups that are out here, is because we're not geographic specific. Like if you go to ChannelCon, I mean, you're going to meet other ITSPs from all over the world. And I think being able to have those types of groups, I think that really expands how you think about things.
[00:06:23] It allows you, this is very like overusing, think outside the box, because you're going to be able to share ideas with other people that do things differently. So like a lot of times I notice people kind of get clumped up in like regions. Like, you know, people from, you know, I used to live in Savannah. Savannah or Atlanta or New York or, you know, places in Florida or Dallas or whatever. Versus what if I like expanded that? But how do I do it? And again, to me, GTI is the place for that because we have all these regions. You know, we've got the North America region.
[00:06:53] We've got the EMEA. We've got like APAC. All these different places where you can meet those types of people, because a lot of people, you're not going to have the opportunity to do that anywhere else, to be able to meet other ITSP owners, operators at these type of places. And another thing that I think considerably makes us different is, number one, we are agnostic. So we're not a vendor owned thing. So I'm not bashing those events. They're perfectly fine. And I go to them and we do all those things. But our event is agnostic.
[00:07:21] So nobody gets more billing than another person. Everybody gets the same. And this year, especially, we've made a considerable effort and shift to make the tracks so that anybody from an ITSP could get something out of it. So traditionally, a lot of times in our space, GTI included, we generally just sort of cater to like the owners, the C-levels or the whatever. And then you have some events that literally just cater to like the tech crowd. So like, but there's so many other people that take an ITSP to run.
[00:07:51] So now we have things for like marketing. We have things for sales. We have things for cyber. We have things for AI. We have things for owners. But again, there's these other roles that are out there in being able to leverage something like GTI to be able to help those people get education and also find people to network with. Because I think that's another thing that we don't talk enough about is sometimes working at an MSP, ITSP, it can be very isolating.
[00:08:14] If you're the lone marketing person at an ITSP in Dallas, Texas, and you don't ever go to any events or you don't ever like get outside of your ITSP, you don't know what everybody else is doing. And then being able to connect with other people that are struggling with the same things that you are and being able to take advantage of the resources from GTI together as a group to me, I think that's incredibly powerful. And I think it's hard for some of these MSPs, sorry, CJ, or ITSPs. They are isolated.
[00:08:43] So going to a big event can be intimidating sometimes. Yeah. But I think our GTIA one is unique in that we have the first timers reception. We have mentorship programs. We have people there that will actually hang out with you day one and walk you around and make introductions. I know. Fingers are crossed. They're going to let me do that first timer thing. I've asked. I don't know if they're going to like let me rip that one with Adam. I've done it in the past.
[00:09:07] It's a lot of fun to bring somebody in and introduce them to even just, even if you just introduce them to one person, it's amazing to see like, wow. I also think that's something they're doing different with the event this year is they're trying to build in more of those like the networking times where you can just like hang out in the spaces. And then if you're the first timer and you've got your person, again, it's just more of a low key way because sometimes it's very daunting. You're sitting in a room with a session and there's 300 other people in there. I mean, I'm going to be, I'm not raising my hand asking a question.
[00:09:35] I'm going to wait until after it's over and I'm going to like email somebody or whatever. But if I'm in a group of, you know, 10 to 15 people and we're on a coffee break or whatever it is, having some snacks, again, we are much more willing to talk to those people and again, try to make those connections. So I do like that we built in more of that this year at Channel Con in San Diego, that we have more of that as well. So again, there's all of the sessions and everything. There's the big keynotes, all that kind of stuff. But there's definitely more of the breaks built in, which I really like.
[00:10:03] I hate it when events just do like, it's back to back to back to back to back. And there's just like no time to do anything. And then I'm stressed and then it's just, it sucks all the fun out of it. That is the number one ask. If I think about what, when I had my MSP and just thinking about some of the other people that I was really close to during that window, and even still, the number one thing that usually you come away with, like it was, oh, the number one thing was networking. Now, sometimes you get keynotes where like, oh, the keynotes were over the top or there was a good education session.
[00:10:31] But the reality is the networking piece is what keeps us coming back to the events, right? Like, because the events in a lot of cases, they kind of run on a machine. It's going to be a similar structure every time you do it. Similar format. And maybe even too many of the same speakers. That kind of thing happens too. Same people, same faces, which I have a huge problem with. I hate that. So I will say something. Yes, sir. Sorry.
[00:10:56] No, I'm just going to say that the one thing you said at the beginning that I thought was really interesting was talking about sharing the experience part and thinking about how much. I mean, you guys do way more events than I do, but thinking about like when you leave the event, the last thing you're thinking about is how much can you do when you get home? You're, in many cases, just exhausted. Like the amount of brain power used to maintain those conversations and the networking and to consume all of the educational content can be like overwhelming.
[00:11:26] But like what you said about like when you post on LinkedIn and share about what you experienced, it's ironic to see that sometimes that content has more impressions, more likes, more responses than posting a session from an event. Because they got to hear it from your experience, from your lens when they couldn't be there.
[00:11:51] And then that's triggering that next question of like, who do I know that was there besides Brooke or Stacey that I should reach out to and say, hey, I got so much like excitement just knowing that there was a good experience for these sessions. Do you know anything about that session? And do we know about that vendor or that speaker or that? Like how do we plug more in?
[00:12:13] And I think it's the in-between events that we're often missing the conversations for because the event started it and now we stop because we don't maintain the in-between. And I think that's a great point. In the last video that we made when we were in California, I mean, we're sitting at probably 80,000 impressions, which is the most that I've ever gotten on anything before.
[00:12:36] But the cool thing about it is I'm getting messages from people that I did not know that saw the video and they're like, hey, Brooke, I saw the video. It looks really cool. Can you help me learn more about GTA? Or there were people that are messaging me and they're like, I'm going to Channel Con for the first time. Do you have any suggestions for me? I would love to meet up when I get there. Because I also think that's part of it too, is they see two people. And it, because again, I'm just going to be honest with you. We are just regular. We just let it rip. It's one take and done. It's not perfect. It's not meant to be.
[00:13:07] It's just like, hey, this is just our quick gut reaction, whatever. This is not like contrived in any form or fashion. We just do our best. We make the video and we go. And we go on to the next or whatever. But I think that people see that and that resonates with them. And again, the fact that I've probably had five to six people that I do not know that reached out to me randomly on LinkedIn and said, hey, I saw this. What can you tell me about Channel Con? It's our first time going. We're thinking about going, you know, why should we sign up?
[00:13:33] And again, being able to give them that feedback from somebody that doesn't work at GTA. I just volunteer here, but I'm super passionate about it. And again, to me, that's those relationships. And these people are like, hey, can we meet up while we're there? I would love to like meet in person. So for all those people, that's an opportunity for me to meet them in person and then take them around and introduce them to all my friends there. So that then again, it's not as daunting. They see a face that they recognize because they're like, oh, that's that girl from the video. I messaged her on LinkedIn. She can help me get plugged in.
[00:14:03] I can introduce them to some of the cyber boys and girls or maybe they want to join the NowGen group or something like that. And then sort of help make those connections. Sometimes that just really takes the edge off of it. Because again, if you don't know people, that can be really, really scary.
[00:14:17] So since we're talking about GTA a lot on this episode and ChannelCon, I thought this would be a great opportunity to sort of segue into something that you were talking about earlier about how you take advantage of GTA and ensuring that so does your staff. And I was tying this back before we started recording to the Carolyn April, the AI research that was just recently done for the ASCII shows.
[00:14:46] And one of the statements talks about investing in roles, leadership roles. And specifically in the case of obviously the slides or the presentation around AI was having an AI advisor, which makes sense. But I think it goes hand in hand with what you said. And I think it's really important to hit on, you know, and I'll let you share it, but I want to use the phrase before I forget this is does your organization have a GTA champion? And obviously, no, Brooke, you are that champion.
[00:15:15] You made that very clear. But talk more about your journey and how you've taken that into Rev. I think this is probably one of the most powerful messages I have heard since I have been at GTA and probably even before that when I was part of the member champions. This is it right here. Mm-hmm. Oh, I'm an engineer and a tech. So I'm a fixer. I see a problem and I want to fix it.
[00:15:40] So when I was working at some other companies, again, I was still volunteering for GTA, but I tell people I felt like I was just swimming upstream all the time because I was in the channel. So I'm talking to my channel people at the company that I worked at. Hey, you got to get more plugged in. You got to do this, that, and the third. And I mean, you know, I might get like one or two people. And so when I got here to Rev.io, they were like asking me, you know, hey, Brooke, you know, do we need to like renew our GTA sponsorship? You know, what are we even getting out of it? And I was like, am I in like the Twilight Zone? What do you mean?
[00:16:10] What are we getting out of it? There's like all the stuffs. But then I realized here I am again at another company that doesn't know what GTA provides. And so at that point, I had an aha moment because I was like, I'm doing work the wrong way. So I was like, I need to, instead of going upstream, I need to go down. So I'm working on sort of, I don't know, you want to call it like a white paper case study or something. So I decided to start from the top.
[00:16:33] So I went to our chief people officer here at Rev.io and I talked to her because she was one of the people that was asking, you know, hey, do we even need to renew this thing? And I was like, girl, you got no idea all the stuff that we've got. We've got to figure out a way to do this better. So I figured out if I can go from here and basically go down, it helps me make sure that people are plugged into GTA. So sort of what we started is, number one, I got her plugged into my member rep.
[00:16:58] But Jen, thank you, Jesus, for her because she gets emails from me multiple times per week for help. She's like the best. And then my other person is Adam here at GTI. So between those two people, they were the ones that were helping me sort of like figure out how to make this logistically work. So what we've done here is we have revamped and like sort of just not like redone it, but a new person onboarding here at our company. There's now like a GTIA slot for that. So I'm the person that teaches the class.
[00:17:28] So this week we had three new interns that started. So I basically did a GTIA welcome for an hour. So I messaged Jen. I messaged Adam. I'm like, hey, I need some collateral. You guys got some slides. What can we do? So it was a let me tell you about GTI. Why do I volunteer here? What is it that I'm getting out of it? Why am I passionate about it? Taking them on a little test drive around the member portal. What are all the things that are out there for them? And then sort of how can I help you get plugged into the community?
[00:17:56] So like the people that are here, I've got pretty much everybody and their grandma taking the channel account manager training because I think it's incredibly important because it's more than just the channel. It's how MSPs operate. I've got these younger people that are coming in. So I'm getting them plugged into like the now gen stuff that's here. So I feel like in order to make it work at any company, you have to have somebody there that's the person that's passionate about GTI and what they provide. And then that's the person that's going to interact with all these new people that are coming in.
[00:18:26] Before we started recording, I was asking Stacey because back in the day, she used to teach this CAM class, Channel Account Manager 101 and 201 class. And this is not Stacey's first rodeo. She is a pro at this. She knows this space better than probably anybody that I know. And so I was like, hey, can you do something? So I've already messaged my person. So we are going to have Stacey come in and maybe help teach us a class here directly for Rev.io. I did the same thing with Adam.
[00:18:54] Adam came in and taught a class to, we have a mentorship program here at Rev. But I was like, hey, if you want some help, Adam's been doing this for three or four years over at GTIA. He can give you some tips and tricks. Thanks. Shana and the people that are running the mentorship program here, they were like, absolutely. Adam did like a one-hour session, shared all of his collateral, how everything works, the different processes that he used, how he makes it work. We implemented part of his stuff into our mentorship program here at Rev.
[00:19:22] And again, that's the stuff that I think people don't know about. And that's why I'm really passionate about sharing these things. Because to me, how can I use GTIA to help make my job easier? Literally everybody that comes on board now, I make them do the CAM training. Why would I want to do that? When somebody else has been doing it forever, let them do that part. And then I can tweak whatever it is that I need to know for here. There's sales training out of there. There's marketing training out there. There's like how to produce collateral. How do you do co-marketing with your ITSPs? I mean, there's a ton.
[00:19:51] There's just documents upon documents. And then there's all these live webinars. Again, there's one coming up in July. It's the NowGen group. I am way too old to be in the NowGen group. However, I am going to that session because there are some big names that are going to teach you how to navigate and communicate within the channel. I mean, you've got Eric Torres. You've got Matt Scully. You've got Mike De Palman. You've got Rob Ray. Who does not want to go to a free class with those four dudes in the room?
[00:20:17] I mean, that's just – I mean, if you're going to pay to have those guys speak, that's thousands and thousands of dollars. I don't even know what Rob's fee is anymore to go somewhere and talk. But to be able to pay my little whatever fee to GTIA, and I'm literally getting my entire company signed up for this session because I think those types of people are not the people that you get access to unless you're part of GTA, in my opinion. We don't get access to these people on a regular basis.
[00:20:44] So to be able to get access to the people and the resources and stuff like that, I don't think you can get those other places. So that's why I'm a big champion. I'm really passionate about GTI because I just think there's so many things that are out there that you can use, no matter if you're a vendor or if you're an MSP, to help your people. Because that's one of the biggest complaints that we get in an ITSP and vendor also is that we don't provide enough educational opportunities. And it's not that we don't want to.
[00:21:11] It's just sometimes we don't have the capacity and we don't have the ability to create these classes and teach them. And how am I going to, you know, you want me to make a learning management system as a 12-man MSP in Little Rock, Arkansas? I can't do that. I don't have the ability to do those things. So why would I not just let GTIA do it for me? And then I'm providing the things, the educational opportunities that my employees are asking me for. I want to do it. So why would I not use that?
[00:21:40] Well, even curating content can be a daunting task. I was actually talking about this the other day. Like, you know, there's lots of content out there, but someone has to watch it and validate it. That is good, Chris. That is good content. That's what I'm saying. That's the challenge, right? So like if I am faced with trying to figure this out versus allowing GTIA to say, hey, this content. And this stuff is vetted. It's tried and true. It's not just some like random dude off TikTok that came up with something.
[00:22:07] I mean, these are like been run through the mill. These are good sessions. These are good classes. These are good documents. These are good webinars. There again, this is not just some whatever. Again, this is something that's literally run by people that have decades and decades of experience in this space and want to help everybody be better. And vendor neutral. The research is, like you said, we interview the channel at large. So this isn't just made up outside of our channel.
[00:22:35] We're going to kind of take this high level and bring it down. I mean, all those dudes are GTI volunteers, but one of them works for two of them work for PAX 8. One of them works for OpenText and the other one works for Kaseya. Again, I mean, they're all on the channel, but they're all volunteers at GTIA. So again, having access to those things to me, I think is incredibly important. Yeah, it's the opportunity where you can, it goes back to that networking thing.
[00:23:02] You start engaging with this type of content and you start forming the opportunity to build relationships with these legends who are approachable and are willing to share, are willing to have a conversation at the bar. But you got to start understanding who they are. And if you don't already know that, this is a great way to get started. And there's other stuff too.
[00:23:23] So like Stacey and I, I'm going to have Stacey talk about this one because we also have, it's something that's new because again, GTI is making, in my opinion, a real effort to try to go to different places. And I mean, physically and virtually. So they're trying to do different ways. And I absolutely love the GTI on location thing that they're doing now by going to all of the events. And so I think that really sort of like, you know, dovetails into the videos that she and I are doing. Those are longer interviews or whatever, but it's very similar.
[00:23:51] So, I mean, Stacey can probably speak to that better than I can because again, she works at GTI. But I absolutely love that new series that's out. Again, I think it's sort of similar to what she and I are doing just on a more in-depth level. Yeah, definitely more. And I wouldn't say we're not professional, but it's more polished because they've got a camera crew. Brooke and I do not. We have Scott Campbell, which no one can be a Scott Campbell.
[00:24:14] But he does, you know, interviews, C-suites, our membership, wherever he's GTI and location goes. I mean, this is probably a $30,000 to $50,000 investment per show because we have editors that are up all night. And they constantly are live editing from these events. And they do a great job even B-roll taking pictures. So, if you missed, you know, there's a lot of like one night of fun with bands and live music and things. They're there. They're capturing it.
[00:24:43] But just to see all the interviews they're doing. They have unique questions, unique voices. And I like that they choose different people. It's not the same old people every single time sitting in the chair talking to Scott. So, that's one thing that I really, really love about this series or whatever is that you are getting people that are at the event. So, you might get people that they're going to film in Dallas or Seattle or San Diego or whatever that are not a normal like, you know. I mean, yes, everybody sees Rob all the time.
[00:25:12] Everybody sees Dan all the time. All that type of stuff. But they really make an effort to try to talk to people that are in our space that maybe have, you know, really great ideas like that. But they're just not the normal people you're going to see on stage. Which, again, I think goes back to that. It's the neutrality is we really try to just like get something for everybody and try to give a voice to people that maybe, again, they've done something really cool. They have a cool idea. They're making some really neat program at their ITSP and they want to share it with everybody. And these are not people that you would normally hear from.
[00:25:41] So, I love that GTI, again, really leans into that. So, there's one area that we didn't talk about. I figure Stacey could probably shed some light on it. Stacey, you want to talk a little bit about the Cybersecurity Resource Hub and the ISAL since I know you brought that up earlier. And just kind of the opportunity that I think has come about in 2026 that's unique new, which is vendor members automatically now have access to the Cyber Resource Hub and the ISAL.
[00:26:10] So, I can speak to, I can take my GTI cap off and previously worked at Sophos. And Sophos was a big supporter of GTIA and CompTIA previously. But the Cyber Hub, to me, is very overlooked by a lot of people. I think whether you're a vendor or an ITSP, we talk about our ISAL, the information sharing and analysis organization.
[00:26:37] And you think, oh, I'm part of the ITISAC or something like that. The unique thing we do is we bring it down to the ITSP, MSP layer and level. That's unique. You can't get that anywhere else. And we offer that as part of the membership. And I say, vendors are like, well, I don't want to be getting these high, medium, low alerts. That's not my job. But someone in your company is. You've got a CISO. You've got a CTO. You've got someone who would love to have this information. You know, it gives them patches.
[00:27:06] And then, CJ, the more I learn about Trustmark that we're doing, I'm like flabbergasted at how much cybersecurity education we are bringing to the channel at large. And I don't think anyone's leveraging it enough. I mean, this is for ITSP is to really level set your platform and your cyber practices. And we have built the framework for you. You don't have to go out and, you know, spend $50,000. And it's neutral. It's not vendor specific.
[00:27:33] So you're not getting something that's leaned towards one person or one something or whatever, which I love. It's tried, true, tested. I mean, there's just, there's so many ways to get involved in our cyber resources. Even CJ going back and broke the research we do. You can look up the cybersecurity stats by region, by country. I mean, we have so much data and details that you can use with your end customers and or your partner base, depending, you know, if you're a vendor in ITSP.
[00:28:02] There's just so much great information and upskilling opportunity and the peer-to-peer. You know, we're launching Discord. And we have these ISAL forums. You can go in and chat with people. And CJ, I've seen some of our, it was an MSP who actually got hacked. A lot of his client base did. And we had GTIA peers jumping in and helping him through that nightmare of a situation.
[00:28:31] You don't get that anywhere else. Right. Well, MSP 911 spawned out of a project inside of GTIA. So, yeah. I mean, Robert Toffee and Matt Lee and Miles Jojen. I mean, that is some of the most amazing work I have seen done within an organization. And to see it get spawned out into its own entity. To be able to have access to people like that at the level of Matt Lee and get him to be able to help you with something. That group.
[00:29:00] I mean, again, that's pretty epic as well. Yeah. I think that goes back to the people, right? If we think about a, I'll just use ChannelCon or a CCF event. The majority, if not all, I would say at least we'll use the majority because I don't want to say all because there might be an exception. But we're all there because we want to be there. Like, it's a free event for members, right? And even in a lot of cases, there are people going there for the opportunity to find out about GTIA.
[00:29:28] And the networking and the ability to sit down at a table and meet somebody you've never met before that might be getting on stage in 15 minutes. I know, right? And you're like, oh, that's a shock to that person. Yeah. I know, right? Yeah. So I think you guys brought up some really great examples. The one other one that I had back to Stacy, you know, the Sophos Intellectual Lab that's embedded inside the cyber resource hub.
[00:29:54] We've got the Orpheus Cyber, and we've got some other tools in there, Level Blue with the Alien Vault. So you can do pulses with threat intelligence feeds. I mean, some of that, if you think about the cost from a membership standpoint, I was laughing about this the other day. Just to get the ITISAC is more than, well, for ITSP, the multiplier is kind of crazy.
[00:30:21] So the $450 for membership versus the $10,000 one would spend to just get that threat intelligence feed. And so you get all the time, well, how am I going to use it? So those are some of the new things that are coming that we'll probably be seeing, you know, Channel Con and in the near future of, like, how do we continue to bring this down to the, not just to the organization, but to the individuals, right?
[00:30:43] Because that's one of the things that we have always really seen shine is that you join GTA and there's this assumption that it's just for that person because the user experience is for individuals, even though the benefit is for your entire company. And I think that's where a lot of confusion comes into play. We've got a couple minutes left. Is there anything else you guys want to share before we sign off and get lots of impressions?
[00:31:11] So Stacey and I are going to be at the PAX 8 event in a couple of days. So be on the lookout for a new video from that one because we're going to figure out something out there in Salt Lake. And then are you going to roost? I am. So Stacey and I are both going to be in Nashville together. So we will make a video there and we will, that one could go off the rails, but we'll just see what happens on that. That might be a two-saber. Well, there you have it.
[00:31:39] Wait, I have one thing to share. Hold on, Stacey has something. Stacey has something. I got something. Sorry. And it was just for you two so you can see this. But I brought out a vintage t-shirt that says Lockdown 2020 Channel Con. This was back in COVID days when CompTIA had the brand alone and we did the virtual event and I bought this t-shirt and I wore it special today for this. Just for you, CJ. That's awesome. That was the one year I was not in the channel.
[00:32:10] I got you covered. See? When you're not there, I am. So we better have cool t-shirts this year. I'm just saying Channel Con t-shirts better be t-shirts coming out of that event. So whatever y'all need to do. All right. CJ. Well, there you have it. Challenge accepted. This has been an episode of MSP 1337. Thanks and have a great week. Thanks, CJ. Bye.