Topic 1: Chat GPT 1 year later.
AI Article Summary: Elon Musk creates his own AI company called X.AI, while Satya Nadella of Microsoft invests in OpenAI and accelerates plans to incorporate AI into Microsoft's products. OpenAI releases ChatGPT as a "low key research preview," which becomes a hit. Meta, led by Mark Zuckerberg, faces challenges with its own chatbot and struggles with the decision to go open-source. Microsoft introduces its own chatbot in Bing, surpassing Google's efforts. Geoffrey Hinton, a prominent AI scientist at Google, decides to quit and reflects on the rapid advancements in AI technology.
https://www.nytimes.com/2023/12/05/technology/ai-chatgpt-google-meta.html
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Topic 2: Robots Multiplying by Thousands!
AI Article Summary: Agility Robotics plans to open a factory in Oregon to mass-produce humanoid robots, starting with their bot named Digit. The factory aims to produce 10,000 robots per year and will assist companies like Amazon with tasks such as hauling and lifting. The production of bipedal robots that are nimbler and more versatile than existing industrial counterparts presents engineering challenges, but Agility Robotics aims to make general-purpose humanoids available as soon as possible.
Other competitors in this space include Tesla, Boston Dynamics, Sanctuary AI, Figure, and Apptronik. Amazon has invested in Agility Robotics and is testing Digit in a laboratory. The concern about robots taking jobs from humans has prompted Amazon to partner with MIT to study automation's impact on work. While there is momentum behind humanoid robots, there is still more testing to be done. In a separate article, it is highlighted that America's military needs to embrace artificial intelligence and robotics to maintain its competitive advantage in future wars, but congressional and bureaucratic restraints hinder rapid mobilization and investment in these technologies.
https://www.axios.com/newsletters/axios-whats-next-d504c6f4-c6d1-4979-ae67-72f5bfaff090.html
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Topic 3: Will Private Equity Destroy Our Industry?
Karl speculates that private funding and private equity will be looking for serious payouts starting in 2024. With a 4-6 year window, the clock is ticking. Some companies will have an identity crisis in the years ahead, and that will become visible in 2024.
Higher interest rates will force companies to decide, “Do we want to run this company like an adult, or take our money and leave?” Those who stay will either get loans - at higher rates than we’ve seen in twelve years - or take companies private so they don’t rely on outside financing.
Investors who were promised a straight 40-50% return per year were disappointed in 2023 and that disappointment will grow in 2024. These people care nothing for the businesses they buy or the end clients of those businesses.
Our industry cannot escape the effects of this unknown element of chaos.
---
Sponsor Memo: IT Service Provider University
This episode is Sponsored by Dave’s January class at ITSPU.com.
Dave is teaching a brand new class in January: navigating emerging technologies for MSPs. This is a five week class, which will walk through the methodology Dave uses for analyzing technologies and how you can apply that in your business to find trends and be effective in your service provider business. More info at
https://www.itspu.com/all-classes/classes/navigating-emerging-technologies-for-msps/
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[00:00:00] From somewhere deep in the cloud, and the corners of the earth, this is The Killing It Podcast
[00:00:10] with a focus on helping you make sense and dollars of all things I.T. With your hosts,
[00:00:17] Dave Sobel, Ryan Morris, and Karl Palachuk.
[00:00:22] Welcome everybody to episode 206 of The Killing It Podcast.
[00:00:32] Are you impressed that I remembered how to introduce this podcast?
[00:00:36] We even take breaks and we still have the rhythm like we come right back in, we pregame
[00:00:41] for 20 minutes and warm ourselves up. It's all the same. Welcome back.
[00:00:46] You know how they say it takes 30 days to create a habit?
[00:00:48] It takes 206 episodes to make it completely impossible to forget how to do that.
[00:00:54] Well, I did freak out because I was like, okay, wait, I'm the one who starts, right?
[00:01:00] You are the one that starts. But I ask a question and we're going to have a quick rapid
[00:01:04] fire.
[00:01:05] You're forced to pick a 2024 trend that isn't AI. What's now most important?
[00:01:13] Sadly, for 2024, I'm going to say it's money probably related to private equity.
[00:01:21] We'll get back to that later.
[00:01:23] He's previewing topic three, Ryan. What's yours?
[00:01:26] So I will go with a business operations topic, collaboration with InVender ecosystems
[00:01:35] because everybody is talking about it and by the way, nobody actually does it so don't
[00:01:40] believe them with the marketing slicks. But we'll hit that.
[00:01:44] Oh, I'm going to tease then. I've got a future of distribution video dropping on my feeds
[00:01:49] before your end. So mine then is going to actually be, I think it's still going to be labor.
[00:01:54] I think the actual issue is going to be training and the availability of labor in the IT space
[00:02:00] because I don't see that getting any better. I actually see it get worse without using
[00:02:05] the two letter acronym I just banned. I think that's a contributing factor. So it's that.
[00:02:10] But there you go. Let's, uh, before we dive in this episode brought to you by a class I'm teaching
[00:02:17] starting in January, navigating emerging technologies for MSPs. We're going to put the link
[00:02:22] in the show notes to sign up. It's a five week class. Going to walk through the methodology that I
[00:02:27] use for analyzing technologies and how you can apply that in your business to find trends and
[00:02:33] be effective in your service provider business. Join me. It's going to be a lot of fun.
[00:02:38] First time I've ever taught a class in this format. So it'll be, it'd be very fun. It's original
[00:02:43] stuff. I've never done this before. So welcome aboard for the educational process. I'm expecting
[00:02:48] it to be a lot of fun and very educational. I'm going to dive us in with topic number one guys.
[00:02:55] It is a year plus since chat GPT was unleashed on the world and it's worth revisiting kind of
[00:03:04] now that we've been at this for a year. Like what do you see the big impact and what has it changed
[00:03:11] in the way you're seeing services operations run? I will say a couple things. First of all,
[00:03:17] Happy Birthday, chat GPT. Uh, you're one. Well done. You're one. You did it. Um, but uh, second thing
[00:03:26] is I'm really impressed with how much people have embraced it first. And sometimes embraced it
[00:03:34] more than their bosses want them to more than the media thinks they should, you know, so far and so on.
[00:03:39] But it's rare to have a new technology that people love out the gate, right? And so far,
[00:03:47] it hasn't I haven't seen it used in pornography at all. So it may be the first technology to not be driven
[00:03:54] by how it helps the poor. Oh, Carl, it's out. You know, I'm this is a, this is a family friendly show,
[00:04:02] but uh, let's just observe by the way that like as a quick aside, there's a lot of framework problems
[00:04:09] around it because some significant deep fake problems there. Student harassment happening with,
[00:04:15] you know, around that, uh, sex bots, AI bots for for that. There's a whole set of use cases in
[00:04:22] market going on over there. It's been, you know, it is yet another one. But what I think is interesting
[00:04:27] about is that it's paralleling where oftentimes we see that industry, the adult industry lead,
[00:04:33] particularly we saw it in video. We've seen it in some of the interactive features. It was driving
[00:04:38] ahead. This it feels like it's kind of concurrent with what we're seeing in the in the major marketplace.
[00:04:43] So I thought I think that's notable. You know, I would observe that I think so to Carl's point,
[00:04:49] and Dave, I think you might have been the one who said this a while back in one of our episodes
[00:04:53] that it's a technology that we will say is from the masses, not from the professionals, right?
[00:04:58] Where the tool is not brought to you by your friends in the IT department and then they train you
[00:05:04] on how and why to use this thing. It's humans that go out in the wild and they find it and they like
[00:05:09] it and they create with it and they bring it to work and they say hey, is this reasonable? I'll
[00:05:15] say there are two fundamental observations that I have a year into this process. Number one
[00:05:21] is that while the technology absolutely hallucinates, it sounds more believable now than it did,
[00:05:29] right? Like you and I a year ago when we would open that thing up and it would ask
[00:05:33] it a question and it would tell you a lie, you would go that's instantly a lie. I can absolutely
[00:05:38] tell that that's not true. It's getting better and it's partly grammar. It's partly style and
[00:05:45] the way that it writes but that's something I think we still need to be paying attention to.
[00:05:50] My second observation is it was deliriously naive or intentionally misleading
[00:05:58] for anyone in the AI space to ever have characterized this as a not-for-profit for the benefit
[00:06:04] of all mankind. Bullshit! That was always going to be a commercialized entity and we all just
[00:06:12] saw the human resources issues that were going on with the folks over at the board, at Open AI.
[00:06:19] It was always going to be a commercial entity and that I think is the proper way to think of it.
[00:06:25] Not how do we make this good for mankind but how do we control the commercial impulse of this
[00:06:31] technology? What I've been most interested is just to watch everything flow. Like everything is
[00:06:36] happening like we've got the regulation element of this, we've got business frameworks going
[00:06:40] around that, we've got ethical considerations. Like it almost feels like a technology that without
[00:06:46] coordination is getting rolled out very systematically and more thoughtfully than I might expect.
[00:06:54] By the way there's extremes on both sides right? Like there's those that you know go at any
[00:07:00] pace, there's those that don't do anything because it's bad but you see the mainstream of the
[00:07:05] conversation and it's very bounded, generally pretty responsible. Like it's pretty intelligent, we've got
[00:07:14] legal frameworks on both sides of the pond that are coming together at whatever speed you'd expect
[00:07:20] from those governments but the answer isn't zero. You've got companies rolling out their own
[00:07:26] frameworks the way they're looking at it, I actually have to say like for one year of a technology
[00:07:32] there's been a lot of ground covered that makes a lot of sense yet there's still a lot of upside.
[00:07:39] Like there's still so much work that can be done in this space, why I'm continuing to be intrigued
[00:07:44] by it. Well and we on this show talked about ethics and AI for a year before GPP was real. So you
[00:07:54] know what it is one of the few technologies where that conversation was pretty mature by the time
[00:08:00] that there was a release date and to just spurred by what Ryan was saying I've been impressed with how
[00:08:07] many people have become creative because of this. You know there's always this fear like the one
[00:08:14] thing people say oh it's going to eliminate jobs, no it's going to eliminate jobs for people who
[00:08:19] don't use it but it'll create jobs for those who do use it and I've seen on YouTube and TikTok
[00:08:27] and so many places where people have just their creativity has exploded because just like humans
[00:08:37] humans don't create anything we combine right it is a combinatorial thing that creates one
[00:08:43] thing gets attached to a second thing and now you've got a new device that's where creativity
[00:08:48] happens in the human brain. We shouldn't expect the computer to do that any more slowly or
[00:08:55] do a worse job than we do and so it allows people to say hey what about this, what about this,
[00:09:00] what about this, and outcomes not one example, 32. And you pick the one you like and then you
[00:09:07] create 32 more out of that and it's shocking and fast. And Carl I will completely echo that because
[00:09:15] it's creative in what we typically think of as creative right the arts, the entertainment, whether
[00:09:21] it's writing or music or images but I've also seen people use it in what I think are bonafide creative
[00:09:28] ways in business scenarios right. We spend a lot of time in our consulting practice challenging
[00:09:35] people's plans and thinking like are you sure that's the right way to go, are you sure that
[00:09:40] that's how they're going to respond what if they respond differently? You can use this technology
[00:09:45] now to do scenario testing in ways that are much more as you said Dave patient much more willing
[00:09:53] to go with my 11 12 13 iterations of that scenario and not get angry and and stomp out of the room.
[00:10:01] It'll go with you but boy you can consider practical business questions and we've actually used it
[00:10:07] in workshops with sales teams and with business owners and to great effect creativity it's not just
[00:10:13] this is the way we do it around here everybody get in line it's I don't know let's test it and see
[00:10:20] what the options are that's very exciting and I don't mind saying like you know when I think about
[00:10:24] Hulu because everybody talks about the hallucinations my quick comeback all the time is yeah because
[00:10:29] humans are perfect all the time like I think this is important to to remind everybody is that we're
[00:10:34] not necessarily comparing to perfect it's about where the risk tolerance is and putting it in
[00:10:40] the right places you know do I want an AI making decisions about you know nuclear weapons no not
[00:10:47] really right but I also don't necessarily always want humans doing that either the areas where
[00:10:52] understanding you know you're not putting it in a place where where the miss where every mistake
[00:10:57] will be critically important and where you're talking about right we're like you know there are
[00:11:02] bad ideas in a brainstorm right I don't mind saying everybody say there's no bad ideas there are bad
[00:11:07] ideas but that's okay you want a creative space that allows for that and you can view hallucinations
[00:11:15] the same thing you need to understand that it's not the same tool as search it's different
[00:11:22] well and we will develop new ways of brainstorming while they say okay have we gotten off track great
[00:11:27] push the reset button and AI chat GPT will reset its brain much more thoroughly than you will right because
[00:11:37] we'll remember we were just talking about this and you said that like no stop we said reset
[00:11:43] so it'll be a new way of thinking which is good maybe humans will actually begin to evolve
[00:11:51] all right second story is robots you know the two things we love most here are AI and robots so
[00:12:01] we're linking to an article about the absolute explosion of robots that you're about to see
[00:12:07] it's going to be a new factory in Oregon to mass produce humanoid robots meaning they're bipedal
[00:12:14] and they you know not necessarily that they look like people but they walk around like people
[00:12:19] and it's not just that one company other companies are doing the same thing
[00:12:26] you're probably all seeing the Boston Dynamics dog that walks like a dog and can you know dance
[00:12:33] and flip backwards and all that kind of stuff aside from dancing these robots are going to be
[00:12:40] literally next generation interacting with human beings and if you have any clients who are in
[00:12:46] manufacturing and in some cases customer service this may be something that you're going to have
[00:12:53] to work with in your organization so it's really I think it's quite interesting there's so many
[00:12:59] uses for this I'm not sure why we want them to walk and talk like humans except that maybe it'll
[00:13:05] make us feel safer but I think it'll be a cool new technology when I see a robot walking across my
[00:13:13] front yard and stepping on my flowers instead of a human delivering the mail I'm not visiting
[00:13:19] Westworld I don't know about you I mean it's a look so it's an interesting point about like do they
[00:13:26] need to look like humans because by the way you know like we've got an i-robot room but in the house
[00:13:30] and there's one that does not need to look like a human pushing a vacuum I am completely fine with
[00:13:35] it looking like a disk that the cat can sit around the house ours don't I've tried but you know
[00:13:47] like there's there's an element of like yes if that form factors useful but what I I'll go to
[00:13:53] the larger point and say like I think we are going to start seeing more and more robots and by the
[00:13:57] way powered by some AI because we can now do a lot of autonomous decisions and can have it do a
[00:14:03] lot of that quote unquote thinking on its own so that it can make basic decisions within parameters
[00:14:09] and be able to do things this is an accelerated version of the production line of automation
[00:14:16] that we've seen in a lot of different spaces we should embrace it we should do the two parts is
[00:14:23] understanding implications and the second order effects that go on around it and by the way
[00:14:29] everybody cool consulting opportunity is understanding the impacts of that in your customers
[00:14:33] and customers businesses and the second area is as we need to be careful about understanding how to
[00:14:40] invest in education and training for workers as society to create those and I will also observe
[00:14:47] for employers you're going to necessarily think about the skills you need you're probably
[00:14:51] going to need to invest yourself in building some of those those skills into your own teams see
[00:14:58] and Dave you go to kind of where I think the crossroads is in this in this discussion do we think
[00:15:04] of this as humans who are comfortable interacting with a machine or do we think of this as engineers
[00:15:11] who are confident that the machine can perform the intended function right you guys aren't surprised
[00:15:17] that I'm going to use a movie reference here to draw the distinction we had an i-robot movie before
[00:15:23] it was a vacuum right we'll Smith etc humanoid robots looked like us were stronger than us faster than
[00:15:29] us etc and we got into the discussion of are we okay with that but we also had a movie called
[00:15:35] wally where none of those machines looked like a human they looked like the function for which they
[00:15:41] were designed if you were a sweeping robot if you were a washing robot a cooking robot you were
[00:15:46] designed to do that as a human who has lifted many things um and then developed a bad back as a
[00:15:54] result of that and now is very very concerned about proper lifting mechanics is a bipedal robot
[00:16:01] shaped and and formed like us the right tool to use to lift a heavy item in a warehouse or
[00:16:09] manufacturing operation or is there a mechanically superior way to design and deploy a machine might not
[00:16:16] have a million cross functions but it would have perfected the one function that it's trying to do
[00:16:24] I kind of think that the future is more functional in robots than it is comfortable more
[00:16:32] more you know the humanoid interactivity I understand why people go there and I understand
[00:16:38] where where people are starting to think of the applications for that I fear that one will cause
[00:16:44] so much icky factor reaction where people are like that was sort of a human but not as opposed to
[00:16:52] I saw the robot going around the floor and it was sweeping up and it and I stepped over it it was
[00:16:58] fine I didn't interact with it it didn't interact with me but I knew exactly what it was intended
[00:17:04] to accomplish I can think of 10,000 applications on the functional side where I look at my bad back
[00:17:12] and I go are we building robots with better backs than we have because if not I don't want to use
[00:17:17] them to lift heavy things because I can forecast what the outcome of that is going to be. Ryan that's
[00:17:23] the power loaders from aliens if we want to go from actual bad back and who knows to Ryan for not
[00:17:29] doing a minority report we didn't mention minority report in the entire show so on the on the warehouse
[00:17:35] I do have to say Amazon is actually interested in this in part because they put in so many robots
[00:17:42] and they can do so much and then there's a point at which they have to have a human just because of
[00:17:48] the ability to do certain things requires two fingers here and five fingers there and a wrist
[00:17:56] and an elbow and you know this may actually feel that gap for them but I think when you think about
[00:18:02] the robots whether it's the vacuum cleaner or if you've traveled to an airport in Asia right the
[00:18:10] little things that sweep the floor and pick up the dirt and so forth they are designed to look
[00:18:16] like a non-human thing that does one function but if you want customer service if you want somebody
[00:18:23] just something to stand behind a desk and interact with human beings I think the less it looks like
[00:18:29] a computer with a screen that doesn't care about you the better and the next generation are going
[00:18:36] to have skin and that's that's where the creepy factor comes in you have to decide whether you know
[00:18:43] are you comfortable when your robot has skin but you know this is literally all gonna come to fruition
[00:18:50] in our lifetimes and probably before the turn of the next decade well and as you say Carl the
[00:18:57] the manufacturing is not theoretical here this we are tooling factories for the purpose of turning out
[00:19:04] 10,000 of these things in Oregon in the very near future and they're not nearly the only company
[00:19:10] playing in the space this this is not a concept question this is okay it's coming hey how do you
[00:19:17] feel about it be what are you gonna use it for and then how do we make sure that we actually get
[00:19:24] the intended effect and not the unintended consequences and from the movie iRobot I will
[00:19:29] remind everybody there are three laws there are three laws of robotics and we have to abide by
[00:19:35] those things but we can get into that in much more depth than another conversation all right let's
[00:19:43] dive into topic number three sirs we're gonna talk about the future of money in investing in business
[00:19:51] specifically in the technology industry right if you think of the context of venture capital
[00:19:55] and private equity there has been a way that it interacted with startups scale-ups and mass market
[00:20:03] invention of new technologies over the past 10 maybe maybe 20 years we're seeing that it's
[00:20:10] changing now as interest rates go up as money factors get changed significantly we are now being
[00:20:17] faced with the question of could we ever rationalize investing in a company like for example Uber
[00:20:25] that at the time when it was founded it had no revenue it had no profit it scaled up it didn't
[00:20:32] make profit forever and ever and it was sustained by venture capitalists who were very patient
[00:20:39] and willing to say when it's a trillion dollars then i'll collect my money from it
[00:20:46] our p-e-n-v-c players going to be patient like that or are they going to expect that while we
[00:20:54] are inventing the future we also run the business like grown-ups and generate actual profit from
[00:21:01] operations money investors in the technology industry guys what do you think the future
[00:21:08] i will say you have to make a distinction between venture capitalists who basically
[00:21:14] buy businesses or build businesses to succeed and private equity who want to they've got a whole
[00:21:22] different model right they've got a bunch of money they collect money when they get let's say a
[00:21:27] billion dollars they buy up a bunch of companies and then they try to make changes within them
[00:21:33] to maximize payouts but now they've got a billion dollars worth of something that they can take
[00:21:38] to a bank and take loans out of two to four billion dollars and now they can go do whatever the
[00:21:46] hell they want but a lot of that money is used to pay back the investors who were promised
[00:21:52] 20 40 50 percent and i just think you know that game is so short-lived like people get in and
[00:22:00] they say i will be here for four years and i will be gone and i need to double my money in that time
[00:22:05] like if i can't make that happen i'll take my money somewhere else and my problem is with that model
[00:22:12] they don't actually care about the service they don't care about the companies they buy or sell
[00:22:16] they don't care about the end users they don't care about the channel members they they literally
[00:22:21] all they care about is the payout and when they leave our industry which i think they will
[00:22:28] they will leave a small dream mess behind and they will not care about it and you will not be as
[00:22:34] a an IT service provider you will not be in any financial danger per se but imagine if one third of
[00:22:42] your vendors simply cease to exist or were forced to merge with each other or no longer had
[00:22:49] relationship that you have enjoyed i i don't think it's good news for us and it can't it doesn't
[00:22:56] have to end that way but right now looking at other industries that's the most likely scenario
[00:23:02] that we're looking at so for me the private equities become one of those areas where i'm enjoying
[00:23:10] exploring the feces behind each one and i've come to just sort of recognize the they are not all
[00:23:15] the same and they're very different and the so for example car you you described we all talk about
[00:23:20] that p e playbook right that's one particular kind that invests one particular sets of funds
[00:23:26] one particular mantra one particular style i don't like it freely admit i don't like that uh
[00:23:32] would encourage people to listen to my interview with Brendan Ballot from the DOJ who's written a book
[00:23:37] on the topic and also doesn't like it too and has lots of good reasons why and that's true in a lot
[00:23:43] of software vendors they've done but some of the services private equity look a little different and
[00:23:49] they have that style and several others right and what's interesting about p is because they come
[00:23:54] in so many flavors they are also figuring out new interesting creative ways to extend their life
[00:24:01] span so for example they are creating new funds that can buy things from the old funds and allow
[00:24:07] people the to to leave to move around like they're good at excel everybody like they're good at
[00:24:13] moving things around they're like so so understand that not all are created equal car i think you're right
[00:24:23] i think that there will be some some software vendors that change aggressively i think there will be
[00:24:29] some services organizations that do i will be interested to see the competitive factors that come
[00:24:35] out of that because every time you describe like service providers going down that's always an
[00:24:41] opportunity for a new provider to do to be different and leverage in some new way so i like a
[00:24:48] competitive space i distinctly like will point out that there is private equity i do not think
[00:24:54] is doing right by anyone other than the shareholders and investors and i think that's bad for the
[00:25:03] industry i'm not convinced it's like armageddon on everybody but i do think that will be smoking
[00:25:11] cratering holes for certain spot fairflex see and i exactly step carefully my my question always is
[00:25:20] what is the expertise the money brings to the business if you are bringing investment
[00:25:25] are you simply going to be a silent investor allow the people who are running it to do more
[00:25:32] bigger faster because now they have money are you going to be a noisy investor and you are going
[00:25:38] to get involved and change operations because you bring operating expertise within the scope of
[00:25:45] that specific business or do you bring money expertise absent any of the operating expertise
[00:25:52] and your value is simply i brought money and my job is increase revenue decrease cost with zero
[00:25:58] emotion attached to it so that i can take more money out of this thing if you bring expertise
[00:26:05] in my field and and i've seen a number of these that have been very successful people who have
[00:26:11] been successful in our industry because they were very very smart and capable at what they were
[00:26:16] doing and as a result accumulated a big old bucket of money and then are turning around
[00:26:21] to invest that in ways that can extend or or multiply their intelligence i think that can work
[00:26:29] very effectively right like let's bring the brains of the smart slash wealthy people who did this
[00:26:36] very very well and the rest of us could probably benefit from that when you get outside of that
[00:26:41] expertise and the money comes from sources that do not know the difference between a channel
[00:26:48] and a tv channel that's a problem and that's going to undermine the essential
[00:26:55] mission and value prop of the technology that they're getting into. The problem here is it's so
[00:27:01] lucrative or as you pointed out Carl it has been up until recently so very lucrative to get in
[00:27:09] we've attracted investors into the technology space in general and into the channel in specific
[00:27:15] who do not know their behinds from a hole in the ground when it comes to the technology
[00:27:21] the delivery model the operating model the value added channel model they don't understand any
[00:27:26] of that stuff and so they just go out on item looks really expensive let's slash it and see what
[00:27:32] happens that's very dangerous but they made a lot of money because money was just multiplying
[00:27:39] now that the rates of return are down now that the cost of money is significantly higher
[00:27:45] i think grown-ups will take fewer just wild-ass guesses into like let's put a million dollars here
[00:27:53] and see what happens i think they will be for their own safety and sanity they will be required
[00:27:59] to test the business proposition and if they don't understand it hopefully they will steer
[00:28:05] clear there's no guarantees there but i just feel like the pain is going to be significantly
[00:28:11] higher for being stupid with your investments i like the pain being higher that's a good thing
[00:28:18] well there's a certain degree of like i mean i think we're also prospecting a little bit that
[00:28:21] like rates are not necessarily going to reduce to the levels that they were before
[00:28:26] that we may look back and say that period of time was an aberration free money was it was a
[00:28:32] period of time and that's not the norm there should be some rules of the road that create
[00:28:38] that ability for you know you can't just do anything because you can't take unlimited risk
[00:28:44] that is actually kind of healthy for a lot of market so i think we may be moving to that
[00:28:49] as we move into twenty-two i think it would be great if there's a way to look at the leadership
[00:28:55] i want people with passion about something i don't care if it's building rockets to marz or
[00:29:01] whatever it is i would love to have people with passion who you know and i do like the term
[00:29:07] run something like adults you know when you look at the last the economy of the last ten years and
[00:29:14] the ten years before that and the ten years before that there were companies that came and went
[00:29:18] you know forty percent or more less of the fortune five hundred disappears every twenty years
[00:29:24] but there's also companies that they went through the last three recessions and they'll go through
[00:29:28] the next three the likes of Microsoft apple intel hp dell they lead the market by building a long
[00:29:39] term business that has no intention of getting out and if part of your strategy is in two years
[00:29:47] three years six years i'm out you have a very different view of what the world looks like and
[00:29:52] what the future looks like and the question is how do we find out right before i go pick a new vendor
[00:30:00] for this tool how do i know whether they have any intention of being around in three years
[00:30:06] before i start well believe me Carl directly in that conversation we've been doing a lot of work
[00:30:13] in channel development partner engagement partner recruiting and ramping right like there we've
[00:30:19] been spending a lot of time in that conversation recently and partners are i've been very happily
[00:30:26] surprised at how many of them ask the question specifically where does your funding come from who
[00:30:32] are the people that are backing the venture what is the business model for this thing and what's
[00:30:36] your exit strategy uh the first time they ask that of a new vendor the vendor gets a little bit like
[00:30:42] will i never how dare you i think it's a perfectly appropriate question and the fact that people
[00:30:48] are asking it that is acting like an adult we have seen this right is right is movie reference
[00:30:56] all right very good well thank you all for being here we're happy to be doing this and where
[00:31:02] our goal is now to try to do these quarterly no promises but uh there's three of us and we'll
[00:31:09] hold each other accountable so we are we like showing up and roughing with one of the three is good fun
[00:31:15] so with that we wish you a great end of year and a great new year and we will see you in 2024
[00:31:22] this has been episode 206 of the Killing It Killing It Podcast
[00:31:44] keep killing it in the technology business

